I decided to buy this concealer because I heard a lot of good opinions about it + I have a really super fair complexion and it's hard to find cosmetics matching it.
It has a nice, thick consistency, it's well pigmented too and in my case it was a tiny bit lighter than my foundation so it managed to cover AND highlight my dark circles which is pretty great. I suppose it's a lot better than majority of concealers out there, but the opinions it gained are way too generous.
As for the cons - unfortunately those are in majority. I've had lots of concealers and this one was supposed to beat them all - it really isn't much better. It's more pigmented and creamy but it was supposed to cover everything - and it doesn't! A day before using it - I got a pimple on my cheek and the ACs coverage was really amateurish! I am well aware of the fact that concealers might cover discoloration but won't make pimples/zits look flat, I didn't expect it, but AC didn't even manage to cover up the redness on the pimple.
If you use it to conceal dark circles or to even out the area around your eyes there are 2 things you need to consider doing:
1 - moisturize your eyes very, very well (a random eyecream won't do, it has to be really rich!),
2 - avoid putting the concealer near your tearducts (which will make you look a bit lame).
If you won't pick any of those 2 options - prepare yourself for the concealer to crease.
It's not that long-lasting. The price is way too high as for all the tricks it's supposed to do, but doesn't !
I have tried dozens of concealers and this is by far the best. It is incredible for under eye circles and completely covers any darkness. Is expensive but you get what you pay for and you only need to use a tiny amount. Superb!