I bought this on a complete whim and am in love with it! I don't think it moisturizes/protects for 8 hours, but it lasts longer than other products, and my lips feel great. It doesn't smell (hooray) like some lipsticks and isn't tacky on the lips. The plum color is really beautiful.
Great texture not greasy or filmy plus really keeps lips moisturized, Have tried alot of different brands and this is the best. This has been my first winter wihout my lips being trashed and I live in harsh dry cold winter area