I started using Boots No.7 products in January of 2014. I have younger looking hands now than I did in my 30's. I had several pre skin cancers removed from my hands leaving them, needless to say a little unsightly. As of this moment I can barely see the places, soft to the touch and my hands seem to be firmer than ever. I would recommend this hand cream because it's never too late to turn back the clock even just a little!