A lot of people buy Juicy because it looks good. Me too, but really it is my secret indulgence. I use it because I like the taste, the scent, the subtle colors, and ALSO because it looks good. And it isn't fattening.
Smooth, moist feel - doesn't get clumpy, even if you really swipe it on - actually moisturizes lips, which is unusual for tinted balms - no 'sitting on top of the lip skin' feeling. I've tried a number of different natural/organic tinted lip balms, and the Juice ones are far better than other brands.
I have tried many, many brands but this is just the best. Lips feel moisturized for a long time and ultimately are very soft with just the right hint of tint. The scent is perfectly reflective of fresh guava. My only wish is that they would sell the colors separately, not just in a 3 pack.