I've been searching for an eye makeup remover that's gentle but still effective - this one is both and my lashes feel really conditioned and soft after using it. I dont wear excessively heavy eye makeup, so bear that in mind, but I've used the djv volumizer mascara (which leaves huge clumps) and this takes it away nicely. I also use Bobbi Brown gel eyeliner (which is amazing!!!) so this does a pretty good job of removing it. I still have to go over it twice. No need to tug or rub really hard, which is bad for the delicate skin around the eye anyway.