This product was included free with the purchase of another in the same line, so I can't complain about the price. I like that it goes on very easily and doesn't change into that sticky dry feeling one gets with petroleum-based lip moisturizers. It doesn't seem like much because it's so light, but after applying at bedtime each night, I have noticed a difference in the softness of my lips. At $16, it's competitively priced with similar high-quality lip moisturizers. I am impressed with Purlisse and am about to purchase the travel kit so I can try other items plus have whatever I need to travel this summer.