This sunscreen has just enough tint to give my pale skin (I'm a sun avoider) a hint of natural, believable color. It has a beautiful texture and sinks right in... no shine but not dry looking either. I love everything about this sunscreen but the price. $35/ounce is an awful lot to pay for a sunscreen. But if you don't care about the price, I would highly recommend it. This one has been my favorite so far!